Martin, James creator text essay us- New Jersey Prentice-Hall 1982 1a. ed. monographic spa eng 293 p. : il. PART I. INTRODUCTION. -- What is Viewdata?. -- Viewdata in Use. -- Second-Generatio Viewdata. -- Other Information Media. -- Viewdata Applications. -- The information Providers. -- What Will Make Viewdata Succeed ?. -- The Future of Viewdata. -- PART II. MORE DETAIL. -- Viewdata Dialog and Retrieval Techniques. -- Networks and Data-Base Maintenance. -- TV Terminal Designs. -- Display and Character Set Standars. -- Display Legibility and Readability. -- Private Systems and Closed User Groups. -- PART III. IMPACT ON SPECIFIC INDUSTRIES . -- The Publishing Industry. -- Travel and Reservations. -- Education. -- Banking and Finance. -- Advertising. -- Direct Selling and Mail Order. -- The Data-Bank Industry. -- The Consumer Response. James Martin INFORMÁTICA SISTEMAS VIDEOTEX 001.642MARv 0139419063 ANC-BC ^^^^^^ 20260502230057.0 000001183 spa