Martin, James <br/><br/>
Viewdata and the information society / 
James Martin 
 - 1a. ed. 
 - New Jersey :  Prentice-Hall,  1982 
 - 293 p. :  il. 
<br/><br/>PART I. INTRODUCTION. -- What is Viewdata?. -- Viewdata in Use. -- Second-Generatio Viewdata. -- Other Information Media. -- Viewdata Applications. -- The information Providers. -- What Will Make Viewdata Succeed ?. -- The Future of Viewdata. -- PART II. MORE DETAIL. -- Viewdata Dialog and Retrieval Techniques. -- Networks and Data-Base Maintenance. -- TV Terminal Designs. -- Display and Character Set Standars. -- Display Legibility and Readability. -- Private Systems and Closed User Groups. -- PART III. IMPACT ON SPECIFIC INDUSTRIES . -- The Publishing Industry. -- Travel and Reservations. -- Education. -- Banking and Finance. -- Advertising. -- Direct Selling and Mail Order. -- The Data-Bank Industry. -- The Consumer Response. 
<br/><br/><label>ISBN: </label>0139419063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INFORMÁTICA<br/>SISTEMAS VIDEOTEX
<br/><br/><label>Dewey Class. No.: </label>001.642MARv